BRAND: Lifestyle
PLATFORMS: betches website and Instagram account reach 22 million unique users and its podcasts engage 1 million active listeners. Two New York Times best selling satirical books (The Betches: I Had a Nice Time and Other Lies... and Nice Is Just a Place in France: How You Win at Basically Everything) are in market, with a third on the way, and an animated series is in the works with Emma Roberts at Comedy Central.
DEMOGRAPHIC: Millenial women
ABOUT: betches media was founded in 2011 by 3 childhood friends who developed the concept for betches on their college couch. Aleen Kuperman, Jordana Abraham and Samantha Fishbein are female millennial whisperers who produce digital content that is relatable, humorous and original for an extremely loyal and engaged audience.
WHY THIS BRAND POPS?: betches mission is to give an outlet to women who want to communicate honestly and unapologetically.
BETCHES CONTENT:
Delivers unfiltered honesty
Says what everyone else won't
Is real
Doesn’t apologize
Speaks to women they way they speak to each other
IP OWNER: betches media
Instagram: @betches